TECOM Group is a leading developer and operator of specialized business communities across the UAE, fostering innovation and growth in key sectors such as ICT, Media, Education, Science, Design, and Manufacturing. As a strategic enabler of Dubai’s knowledge economy, TECOM provides infrastructure, services, and regulatory support to empower entrepreneurs, SMEs, and multinational corporations alike. With a focus on creating future-ready ecosystems, TECOM drives collaboration and innovation through its dynamic cluster model and integrated business solutions.
TECOM Group, a leading developer and operator of specialized business communities in the UAE, required a centralized system to manage and track Activation Campaign Requests originating from a diverse set of internal brands and clusters. These clusters spanned multiple domains, including ICT, Corporate, Media, Manufacturing, Education, Science, Design, and Hub & Services.
To address TECOM’s multi-cluster campaign management needs, we implemented a comprehensive monday.com solution that centralized campaign intake, enabled automated board creation, and established real-time reporting through connected dashboards.
We designed a custom request and approval board, paired with a structured external web form to collect detailed information for each campaign request. Fields such as campaign type, target dates, objective, requesting brand, and associated cluster were included to ensure consistency.
Automations were applied to categorize each request by cluster and trigger stage-based progressions, notifying the relevant team members upon submission and approval. This streamlined the intake and approval process and ensured accountability across departments.
Once a request was approved, an entry was automatically created in the Portfolio Management board, where we built custom views filtered by cluster (e.g., ICT, Corporate, Media, etc.). This allowed leadership to instantly see the pipeline of requests and active campaigns for each business unit.
The Portfolio board served as a single source of truth, dynamically updated through mirrored fields from connected project boards and reflecting campaign status, responsible owners, and timelines.
We created a master campaign board template that included all essential components—task groups, workflow stages, timelines, and embedded dashboards. Once a new entry appeared in the Portfolio board, a corresponding project board was automatically generated from this template.
To keep the workspace organized, we implemented a cluster-wise folder hierarchy within monday.com. New boards were automatically filed under the correct cluster folder (e.g., Education, Science, Design), enabling intuitive navigation and easier portfolio oversight.
Each campaign board was linked back to the Portfolio board using automation and mirrored columns, ensuring that updates on progress, status changes, or delays were reflected centrally without duplication of effort.
To provide TECOM’s senior leadership with actionable insights, we built a high-level dashboard that consolidated data across all campaign boards. Using widgets such as pie charts, progress bars, timelines, and workload snapshots, the dashboard allowed stakeholders to:
Through this implementation, TECOM gained a centralized, automated, and scalable solution that streamlined their campaign intake process, fostered cross-cluster visibility, and provided robust tools for execution tracking and decision-making—all within a unified monday.com environment.
