Al-Futtaim Automotive is a leading name in the UAE’s automotive sector, representing some of the world’s most recognized automotive brands. With a strong legacy of innovation, customer service, and operational excellence, the company operates across the entire automotive value chain — including vehicle sales, aftersales services, spare parts distribution, and mobility solutions. As part of the Al-Futtaim Group, the brand is committed to driving sustainable growth and delivering best-in-class automotive experiences to customers across the UAE and the wider region.
Reduction in Manual PMO Tasks
Project Visibility Across Departments
Faster Project Approval Timelines
"Meta-Lean provided invaluable support when we needed help finalizing our automations and analytical dashboard on Monday.com. They quickly grasped our requirements and the complexities of our team structure, implementing the necessary changes efficiently. What I appreciated most about Meta-Lean was their professionalism, adherence to deadlines, and commitment to quality. Keep up the great work!"
Head of Digital CRM and Lifecycle Management, Al-Futtaim Automotive
Al-Futtaim Automotive, one of the leading automotive brands in the UAE, sought a centralized and streamlined system to manage marketing campaign requests across multiple internal brands. The core challenge was to set up a centralized CRM solution within monday.com that would efficiently capture, manage, and track the lifecycle of campaign requests—from initiation to planning, execution, and closure.
To meet Al-Futtaim Automotive’s unique requirements, we designed and deployed a customized marketing campaign management system within monday.com, focusing on seamless intake, structured collaboration, cross-departmental workflow automation, and executive-level visibility.
We built a tailored campaign request and approval board, integrated with a branded external web form. This allowed marketing representatives from various internal brands to submit campaign requests in a structured and consistent manner. The form captured critical information such as campaign type, targeted audience, timelines, channel preferences, and brand name.
Behind the scenes, we implemented automation rules to categorize each request and notify the relevant marketing team leads. Requests were then moved through an approval workflow, with stage-based timestamps and notification triggers to ensure prompt decision-making and full process transparency.
Upon approval, the campaign requests were automatically routed to a centralized execution board, where Planning, Operations, and Automation teams collaborated seamlessly. The board was structured into distinct groups and stages that represented each department’s involvement, enabling smooth handoffs and ensuring no task fell through the cracks.
We used multi-step automations to move campaigns across different stages and update statuses in real-time, reducing manual intervention and maintaining workflow consistency. Stakeholders could easily track where each campaign stood within the lifecycle—from planning and design to implementation and delivery.
To gain better insights into resource allocation and productivity, we enabled time tracking on campaign-related activities. This helped the teams log their working hours against tasks, enabling campaign managers to measure efficiency, track effort, and evaluate turnaround times. This also provided historical data that could be used for future planning and capacity forecasting.
To ensure transparency and oversight, we developed a custom high-level dashboard that pulled in live data from the campaign boards. This dashboard provided stakeholders with a real-time analytics view of campaign volumes, status breakdowns, department workloads, time spent per campaign, and average approval times.
Using visual widgets like bar charts, workload indicators, timelines, and pie graphs, the dashboard empowered leadership to monitor campaign health, identify bottlenecks, and make data-driven decisions across departments.
This implementation enabled Al-Futtaim Automotive to centralize and streamline their marketing campaign workflow, enhance cross-team collaboration, improve operational transparency, and significantly reduce approval and execution time—ultimately delivering greater marketing agility and alignment across all brand teams.
This implementation enabled Al-Futtaim Automotive to centralize and streamline their marketing campaign workflow, enhance cross-team collaboration, improve operational transparency, and significantly reduce approval and execution time—ultimately delivering greater marketing agility and alignment across all brand teams.
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